Mobile Recruitment: You can't just ignore it?

This week we discussed the issue of Mobile Recruitment, with particular focus on ensuring our campaigns take account of the role played by mobile devices.

Some interesting stats from the recent Six Revisions infographic reminded us of the need to embrace this or risk missing out on important developments in candidate engagement and attraction.

How many people do you know who do not own a smartphone or tablet? Bet you would be hard pushed to find someone who doesn’t.

What are we using them for?

Full Infograph

Why should recruiters care?

As recruiters we are constantly trying to keep up with the latest trends and in graduate recruitment we seem to encounter these trends ahead of our experienced/direct hire brethren.

Technology and a globalised, mobile workforce has shown that there is a clear and present danger to those who ignore the link between recruitment and mobile technology.

One of the conclusions in the Future of Mobile Recruitment report published in October this year reminded us that...

 “...the immediacy, privacy and convenience offered by a mobile handset is very important to a job seeker. An appetite exists for job search via mobile ...” not to mention actually submitting applications for those jobs.

Therefore, we need to make sure our technology works on mobile devices; these include: Websites, Communication Channels, Application Tracking Systems and so on.. 

With so many online drivers to websites for branding, social media channels for engagement or ATS we need to make sure we are ready.

When ‘mobilising’ we need to ensure that we:

•       Consider the content – long & wordy means sore fingers & thumbs
•       Size matters – small screens
•       Use 3-5 word links  - long links will just run down the screen
•       Use wise content flow

Doubters said the same when social media came around the corner.  After having attended the AGR’s Social Media workshop, mobile recruitment generated useful discussion and it was clear this is a topic still hot with graduate recruiters.

I found the follow image very powerful. Mobile Recruitment is here and this is an example of the speed, the rate at which mobile is overtaking desktop. In India alone this year the mobile over took the desktop for internet traffic.

Don't take our word - check this out for interesting viewing....

Let’s embrace the change! If you want more information on mobile recruiting solutions - get in touch. Our ATS is ready!